SWA People

SWA Executive Team

Chris Turner

Chris Turner, CTO

Chris has over 35 years experience including senior executive roles at Unilever and SAP combined with significant international, business and technology expertise.

James Williamson, Sports Marketing

James has spent over 20 years working with brands and talent advising them on their communications strategy. In 2011 he founded The Sports Partnership to focus on the world of sport where he has been working with athletes to enhance their own brand value to both attract and establish brand partnerships, but also to lay the foundations from which they can launch their own businesses.
Mike Bell

Mike Bell

Mike has over 40 years experience including technology executive roles at Kingfisher, Somerfield, Boots and Diageo. He also holds a number of non executive directorships
Alan Whiteley

Alan Whitely

Alan has over 35 years’ experience as a senior corporate lawyer and advisor having run his own successful practise. Alan was previously CEO of Cardiff City FC.
Mike Loosemore

Professor Mike Loosemore

Professor Mike Loosemore, MBE, is an acknowledged expert on concussion and head injuries in sport and was part of the Berlin Consensus of 2016. He is Lead Consultant in Sport and Exercise Medicine at the Institute of Sport, Exercise and Health.

SWA Staff

Tom Scott

Head of Technology
Dr Chris Jones

Dr Chris Jones

Head of Science and Performance

Lee Melotti

Senior Sports Scientist

Tom McArdle

Senior Sports Scientist

Ben Akin

Sports Scientist - Rugby League

Dafydd Moscrop

Sports Scientist at Sports & Wellbeing Analytics

Megan Lowery

Sports Scientist

Andrew Newson

Sports Scientist

Kieran Nicholas

IT Support Analyst