SWA History

Our Story

Sports & Wellbeing Analytics believe in the virtues of rugby and aims to support the future of the game by helping to provide greater insight into head impacts, especially those that are unseen and unintended.

Sports & Wellbeing Analytics is a Welsh company reared by real rugby people who care for the future of the game. Combining the latest technologies with research to deliver innovative solutions in sports welfare

We were founded in 2016 in Swansea, by a small group of investors with the objective of applying the latest developments in science and technology to real world wellbeing problems using real time analytics for predictive intervention. We are working very closely with our partners at Swansea University, for the scientific research, Keytree Limited for the technology solutions, Philtronics for the electronic components and utilising an enterprise grade SAP Cloud Platform. The initial focus is on head impact for contact sports, specifically Rugby Union. In April 2019 SWA announced a partnership with OPRO,  the leading provider of technically advanced mouthguards across the globe and winner of the prestigious Queen’s Award for Enterprise: Innovation 2019